How Color Affects Rental Perception

From our website design to our vehicle fleet, color choice impacts how customers feel about their rental experience. Blue evokes trust and reliability, green represents eco-friendly options, and warm colors create a welcoming atmosphere.

Studies show that color influences consumer behavior in the travel industry. At Wiggle, we carefully choose colors that evoke emotions of safety, comfort, and adventure—think of our clean, professional branding that builds confidence in our service.

Using Color Effectively in Car Rental

Balancing contrast, accessibility, and cultural significance makes our rental experience more impactful. Our booking interface uses high-contrast colors for easy reading, while our vehicle selection process uses color coding to help customers quickly identify different vehicle categories.

Designers who master color psychology can create rental experiences that are not just functional but also emotionally engaging and memorable. At Wiggle, we believe that great design enhances the entire customer journey.